Introduction to the History and Theory of Design. Background and Origins of Design in the 20th Century. Historical Avant-Gardes. Modern Design and Its Social, Economic, and Political Implications from the End of World War II to Postmodernity. Design in the Galician Context. Perspectives and Theories for Interpreting Modern Design. Case Study Analysis Practices.

Introduction to the knowledge of the principles of proportion, composition, and the use of light in graphic representation systems. Introduction to the knowledge and handling of artistic techniques and methods of two-dimensional representation. Development of personal drawing methods suitable for two-dimensional representation. Practices with basic materials and techniques.

Matter and Material. Basic recognition of materials. Analysis and composition of materials: graphic supports, plastic supports, and textile materials. Basic transformation and experimentation with sustainable materials and their equitable, responsible, and efficient use.

Basic introduction to software programs and procedures applied to the creation and processing of digital images. Bitmap image treatment and manipulation. Vector drawing, formats, and creation techniques. Introduction to the use of software for graphic design and publication design.

Basic elements of design. Fundamental principles of visual organization. Semantic principles. Supports and formats. Fundamental principles of imagery. Fundamental principles of typography. Fundamentals of composition. Interaction of color in design. Principles of shape and volume.

Introduction to basic representation methods. Practical applications of perspective, scale, and two-dimensional and three-dimensional representation. Introduction to the dihedral system, dimensioned plans, axonometric, and conical systems, and the application of their languages and graphic techniques in design projects. Examples of practical applications of interest: developments, tessellation, nesting, etc. Elementary introduction to computer representation tools.

Introduction to the principles and properties of color. Introduction to color representation: color modes and models. Color in the design environment: rationalization, application, and presentation of color. Color as an expressive element. Color management in digital environments.

Basic introduction to traditional printing: screen printing. Alternative printing methods: letterpress, relief printing, planographic printing, and digital printing. Basic sewing and experimental embroidery techniques on different supports. Basic techniques of handcrafted and artistic bookbinding.

Basic introduction to software programs and procedures applied to the creation and processing of digital images. Treatment and manipulation of bitmap images. Vector drawing, formats, and creation techniques. Introduction to the use of software for graphic design and publication design.

Fundamental principles of design and visual organization in digital media. Transmission of audiovisual information on digital supports. Fundamentals of composition and information organization on screen. Formats and screen support. Introduction to information architecture. Principles of interactivity. Audiovisual elements of design.

The cultural dimension of design. The construction of meaning in objects: experiences, perceptions, significances, and practices. The interpretation of design and its social role. A cultural approach to design through the understanding of others’ behavior and actions.

Introduction to the history and theory of contemporary design. Design in the 20th century and the early 21st century. Postmodernity and its social, economic, and political implications. Design from the turn of the millennium to the present. Perspectives and theories for interpreting design from postmodernity to the present. Current design in the Galician context. Case study analysis practices.

Introduction to graphics on object and three-dimensional supports. Volumetric, structural, and production aspects of packaging products, signage, and graphic objects. Techniques of folding, papercraft, and origami. The book-object, its constructive and structural aspects as creative proposals.

An introduction to the foundations of illustration through both analog and digital drawing, and its artistic applications in the world of design and visual communication. Learning the illustration processes from concept development to project execution and final artwork presentation.

Fundamental principles of typography and text treatment. Basic concepts: calligraphy, lettering, and typography. Micro-typography and macro-typography. Orthotypography and design. Anatomy of the letter and basic principles of type design. Typography in its various contexts (editorial, identity design, signage, web, and interactive media). Digital typography: encodings and formats. Typography management: typography as software.

Comparison of the social conditions of production, distribution, and use of creative outputs in different types of systems. Identification of social agents, discourses, representations, normative frameworks, and institutional contexts surrounding creative practices. Creativity and design in complex societies: sustainability, eco-design, inequality, and universal design.

Introduction to computational geometry. Practical knowledge of specialized programs and applications for digital modeling, prototyping, and 3D printing. Introduction to 3D printing technologies. Introduction to subtractive prototyping technologies. Introduction to 3D animation.

Introduction to the procedures and processes of digital photography. The conceptual nature of photography. Basic handling of photographic tools, including image generation, manipulation, processing, and reproduction. Basic concepts and use of photographic language and vocabulary. Product photography in the realms of design, advertising, social media, and creative direction.

Introduction to production processes in the field of design. Analysis of materials and procedures. Study of the techniques, materials, and production processes—both industrial and artisanal—used in contemporary design.

Approach to identity design and brand creation. Key concepts in identity design: graphic environment, graphic brand, basic identifying symbols, and graphic architecture. Introduction to semiotics and the construction of meaning with signs. Graphic program. Identity systems. Typography for identity design.

Introduction to the creative process in fashion design. Design concepts. Techniques and tools for creativity. Basic foundations of creation in fashion design. Balance in proposals, selection of lines, fabrics, materials, and coherent construction processes. Methodology for data collection and analysis. Creative development and experimental design process. The sketchbook in fashion design. Systematization and treatment of sketches and research materials.

Relation of contemporary design trends to sociocultural, economic, and political contexts. Critical analysis of the theories, practices, trends, and ideas of design in its various stages. Analysis of different modern and contemporary discourses on design with a well-founded personal perspective. Introduction to design criticism through project analyses. Tools for studying and analyzing trends, professional resources for observing changes in design trends and their economic and social impact.

Approach to the design of editorial products: books, printed and digital periodicals, fashion editorials, and portfolios. Anatomy of editorial products. Art direction. The role of typography and layout. Photography and treatment of editorial images. Editorial products and visual identity. Production of editorial products. Editorial products and users: functionalities, readability, usability, form/function, and kinetics.

Introduction to graphic techniques oriented towards graphic design, illustration, and textile printing. Basic practices in different printing and stamping processes: screen printing, risography, and textile printing.

Introduction to audiovisual design and motion graphics for screen media, including cinema, TV, broadcasting, projections, installations, web, and interactive formats. Principles of communication in audiovisual design and motion graphics. Graphic and typographic components, compositional elements, spatial-temporal relationships, sound, and narrative aspects (compositional grids, spatial relationships of elements, layouts, and formats). Graphic and videographic imagery. Management of an audiovisual design project (shots, framing, field, camera, storyboard, and script).

Fundamentals of research in fashion design. Basic principles of research methodology and conceptualization based on a given proposal. Analyzing problems through design as a resolution tool. Acquisition of practical tools that promote the understanding of volume and silhouette, as well as the optimal use of materials and processes for enrichment and transformation. The field notebook in fashion design. Systematization and treatment of sketches and research materials. Introduction to understanding formal direction and the development of a family of proposals for selecting coherent fabrics, materials, and construction processes.

Creative pattern-making techniques and the industrialization of patterns: notches, seams, control of the paths of different pieces, reference lines for placing and directing the fabric to position the pattern for cutting: grain, cross-grain, and bias. Direct measurement taking. Stitches and seams: definitions, types, and characteristics. Gatherings, darts, boning, tucks, elastics, smocking, lace, crinolines, etc. Common textile vocabulary. Basic textile operations. Materials, fabrics, and notions.

Frontend web development. Supports and formats in web design. Creation of images and graphics for web design. UX usability and user experience. Responsive design. Accessibility and information architecture. Web prototyping tools. Information, navigation, and interface design.

Disciplinary framework and training models applied to the field of design: Project-based learning, Design Thinking, research-based methodologies. Design as a cross-cutting tool.

Experimentation with methods, techniques, plastic and conceptual resources for the development of digital illustration projects in the fields of design: fashion illustration, press illustration, typographic illustration, and illustration for the interactive and transmedia digital design environment.

Legal Framework of “Design for All.”Principles of universal design. Planning and strategies for inclusive design. Universal usability.

Digital Typography Design Projects. Analysis of the calligraphic and modular basis in letter drawing. Anatomy of letters and classifications. Sketching and drawing processes for letters. From letter drawing to typography. Geometry and optical perceptions. Introduction to typography design software and vector drawing. Digital formats, languages, and typographic encodings.

Basic Concepts and Introduction. Location of Anatomical Points for Correct Direct Measurement. Study and Application of Geometric Figures to Pattern Making. Introduction to Creation on a Dress Form, Fabric Manipulation, and Artistic Transformations. Draping Techniques: Classic, Flat, Asymmetrical… Zero Waste Techniques.

Design Projects for Packaging, Containers, and the Graphics of Their Elements. Processes of Design, Development, and Production of Packaging. Materials and Printing Techniques. Volume, Folding Techniques, Assembly, and Construction of Packaging and Its Elements. History and Types of Packaging. Historical, Cultural, and Consumption Aspects of Packaging. Criteria for Material Selection for Packaging. Eco-design, Material Recycling, Reuse, and Transformation. Legal Aspects and Applicable Regulations.

In-depth Study of the Fundamentals of Research in Fashion Design. Development of Research Methodologies and Conceptualization Based on Defined Thematic Proposals, as well as the Use of Design as a Problem-Solving Tool. In-depth Exploration of Practical Tools that Promote Understanding of Volume and Silhouette, as well as the Optimal Use of Materials and Processes for Enrichment and Transformation. Systematization and Treatment of Sketches and Research Materials. Selection of Fabrics, Materials, and Coherent Construction Processes.

Graphic Representation Projects of Information, Information Design, and Data Visualization. Organization, analysis, and systematic treatment of data. Semiology, symbolism, iconography, pictograms, and layout design. Application of infographics and data visualization to different media, supports, and devices. Infographics in audiovisual and digital media. Infographics and interactivity.

Conception and Creation of Three-Dimensional Fashion Objects and Accessories.
Basic prototyping processes and volumetric development. Construction techniques aimed at producing prototypes and models of objects and accessories that coexist with a fashion collection, with special attention to the opportunities provided by 3D printing technologies, micro-casting, molds, etc.

Graphic Design Projects for Interaction on Mobile Devices, Tablets, and Interactive Media. User interface design. Treatment of image, animation, and sound in interactive digital media. Types of Apps. Graphic and interactive design for Apps and wireframing using prototyping software. Usability and user experience in interactive applications.

Photography Projects Oriented Towards the Fashion Sector.
In-depth exploration of specific technical aspects of fashion projects: Lighting, types of light, color temperature. Portrait and group photography. Model selection, styling, art direction, session preparation. Fashion photography and current trends in fashion publications (catalogs, books, websites…). Legal aspects of fashion photography.

Experimental Projects in Graphic and Digital Design.
Integration and articulation of the different subdisciplines of graphic design: Typography, editorial design, identity, signage, audiovisual, sound, and interactivity. Planning, development, and production of an integrated graphic and digital design project.

Development of Fashion Design Proposals from a Practical and Integral Perspective in the Workshop, Aiming to Create Unique Projects by Identifying and Resolving Prototyping Issues within a Personal Collection. Proposals for collection development considering patterns of formal and project coherence regarding the use of color, fabrics, prints, effects, lines, garments, and suitable looks.

Design of a Professional Portfolio of Projects and Related Applications (design and management of personal brand, graphic design, portfolio in editorial publication format and online, lookbook, fashion portfolio, and audiovisual graphics). Production, printing, and editorial binding of the portfolio in physical format. Digital applications of online and interactive portfolios.

Introduction to Knowledge of the Field and Professional World of Design and the Culture of Entrepreneurship and Its Management. Introduction to activity within the specific context of agents, mechanisms, devices, economic and heritage principles, and conditions of the different industries within the fields of Design. Professional profiles in design.

Completion of a work, project, or study within the professional field of design in any of its disciplines, in which the student demonstrates the acquisition of the competencies of the degree.

Completion of external professional internships. Development and implementation of the competencies acquired in the degree in design studies, advertising agencies, and design departments within companies and institutions.