Master’s Degree in Design
and Creative Direction in Fashion

In the Master’s Degree in Fashion Design and Creative Management at the University of Vigo we offer specialised training. We develop a programme focused on the skills and tools needed by contemporary fashion designers. Creative, multifaceted and versatile professionals who are open, resourceful and able to understand social, cultural and economic changes.

Basic data

Title
Master’s Degree in Fashion Design and Creative Management by the University of Vigo
Duration
2 academic years

Credits
120 ECTS
Places of new access
21
Place
Faculty of Design
Pontevedra Campus. CREA S2i Campus

Organisation of teaching

The training is organised according to a mixed structure of compulsory and optional subjects belonging to 4 teaching modules, distributed over the 4 four semesters. The total number of credits of the master’s degree is 120. This total number includes compulsory subjects (102 credits) and a master’s thesis (18 credits).

Introduction

The importance of design in the context of today’s culture and society is indisputable. Specific training in design is not only a demand of society, but also a fundamental agent for economic development in Galicia, where the fashion sector is a priority industry.

The Master’s Degree in Design and Creative Management in Fashion has an up-to-date programme that is connected to the reality of the professional world. It is the logical evolution arising from a wide experience in fashion training for more than ten years at the University of Vigo.

Within the master’s degree, a prestigious programme has been developed, placing it at the forefront of fashion design training centres in Spain. Our graduates are regularly present on the main catwalks of the country and are part of the creative teams of an extensive list of fashion brands: Inditex, Purificación García, CH, Bimba y Lola, Adolfo Domínguez, among many others. The Master’s Degree in Fashion Design and Creative Direction represents a step forward in specialised training, with well-defined objectives and challenges, and with the human and material resources necessary to carry them out.

Objectives

We train fashion specialists with a broad professional projection and in-depth knowledge of the processes and tools for research, analysis and trend prediction. This is the master’s degree for you if you want to be a creative person capable of starting your own brand or joining design teams with a versatile profile in fields such as creative direction, styling and fashion design, or graphic design for fashion.

Challenges

We are committed to creativity as the main energy. Agents that generate innovation with the ability to lead and coordinate teams. The ‘Master’s Degree in Fashion Design and Creative Management’ aims at the comprehensive development of skills that enable students to exercise professional activity in design, styling and/or creative management in fashion without leaving behind the development of an academic specialisation in this field of cultural production.

To this end, we have a well-structured programme with a strong practical focus, based on a long history and relationship with dozens of companies with which we have been developing educational cooperation programmes for more than a decade.

Study plan

First year

FIRST SEMESTER

Aesthetics and history of fashion

The evolution of fashion as a social, political, anthropological, semiotic and aesthetic phenomenon, following a chronological methodology that will focus especially on those periods and personalities whose legacy is key to understanding the role that clothing played – and continues to play – in the understanding of modern societies.

Laboratory of materials

The subject adjusts its teaching to experimentation and practice of multiple reproduction procedures. The contents are articulated in two aspects: on the one hand, printing procedures on textile support -mainly screen printing and digital sublimation printing- and on the other hand, laser cutting procedures applied to fashion design.

Students will be encouraged to formulate their creative interests and develop their own artistic language in the field of fashion. Likewise, we will try to encourage their capacity for research and exploration through the means offered by the Faculty’s workshops, and that they know and master the machinery used, handling them with the care and cleanliness they require. Therefore, the subject is conceived as a highly experimental approach to graphic design.

Fashion design projects I

Fundamentals of fashion design research. References. Topic selection. Approach and proposal development. The field notebook in fashion design. Systematisation and treatment of sketches and research materials. The formal direction and development of a family of proposals. Selection of fabrics, materials and coherent construction processes.

Fashion illustration

The subject of Fashion Illustration focuses on the representation of the dressed figure, paying attention mainly to Form, Volume, Structure, Proportion, Scale, Rhythm and Anatomy, in order to be able to face the challenges of graphic representation that each student will have to face in the exercise of the profession. During the four-month course, the student will also learn, through the study of the dressed figure, how to effectively resolve the representation of different textures, fabrics, folds and details of clothing. Emphasis will also be placed on capturing movement and learning the basics of the use of colour.

SECOND SEMESTER

Trends Lab

The subject is structured in a series of blocks in which the aim is to make explicit the relationship with fashion trends and their complexity. Tools for studying and analysing trends will be used, as well as those tools that are a professional resource for observing the lines of change of trends among consumers and their impact on the industry. In addition, a practical vision of ‘coolhunting’ will be provided in a 2.0 environment, monitoring the fashion sector, analysing avant-garde styles and the latest media events. The aim is to provide a basic vocabulary used in the context of the application of trends in the field of fashion.

Fashion creative direction

The creative direction subject is presented as a practical approach to ideation and conceptualisation. Creative direction for fashion exposes in its origins the research process surrounding the formulation of a concept and its referential sources, strategic points that will later mark the first steps towards art direction or project development.

Design and digital environment

This subject is oriented towards the use and mastery by students of computer applications and digital resources within fashion design and its creative/business environment. Students must acquire the knowledge and instrumental skills necessary for the fundamental disciplinary areas of design, such as graphics, digital image generation and manipulation, illustration, layout, typography and corporate identity. Special emphasis will be placed on the mastery of digital tools for the generation and treatment of images and vectorial design, as well as complementary programmes for graphic editing.

Fashion design projects II

This subject deals with and delves into the fundamentals of fashion design creation. It focuses on design and formal direction, as well as the development of a micro-collection proposal. It analyses the selection of fabrics, volumes and silhouettes, as well as materials and coherent construction processes.

Fashion photography

The camera: framing, focusing, shutter, diaphragm. Basic lighting: types of light: natural and studio; types of spotlights: point light and diffused light; colour temperature. Language and expression with light. Light in portraiture. Classics of fashion photography, current trends. Relations between designers, photographers and fashion magazines. Styling, make-up, model selection, art direction, shoot preparation. Legal contracts, budgets, common applications: catalogue, book, website. Practical work on students’ projects carried out in other subjects.

Second year

FIRST SEMESTRE

Research and creative processes

This subject is conceived as a preparatory immersion for the global development of a complete fashion collection, from its conceptualisation to the development of drawings and sketches, as well as the elaboration of prototypes and samples. In other words, it is a subject in which the objective is to develop a complete proposal both at the level of research and technical project destined to materialise as a fashion collection.

Graphic design for fashion

This course focuses on specialised contents of graphic design applied to fashion. In a broad manner, specialised contents in graphic design, communication, illustration and graphic resources will be addressed. Students will be provided with instrumental knowledge and skills such as printing procedures, material and digital supports, typography and its creative possibilities, fashion illustration, the design of visual identity signs, brand graphics and audiovisual design within the specific context of fashion. Emphasis will also be placed on mastering the basic tools for creating technical file formats, integration of flat drawings with metrics, images and text.

Design management (Optional)

Organisational flexibility of production and fragmentation and individualisation of consumption. Fashion as a cultural industry. Fundamentals of business and economics. Forms of business. Concept and functions of business management. Quality production and process management. Commercial management.

Research lines (Optional)

This subject will be an approach to academic research in Fine Arts, for which a seminar will be held with newly qualified PhD graduates and new researchers who will give us a first-hand account of their experience in the field of research, through a first-person approach. Based on their direct experience, this short seminar is intended to be both inspiring and clarifying.

Guest researcher workshop (Optional)

Creation as research; research as creation. Approach to a methodological model where experimental research nourishes the processes of creation by the hand of a guest artist.

Fashion: Professional Environment (Optional)

This subject is oriented towards preparing students for employment in the business environment of fashion design. The final objective of this subject is to guide students in the development of applications and the use of digital resources and tools both for the development and promotion of their own business projects and for integration into work teams in the field of fashion. Emphasis will be placed on the development of curricula vitae, as well as the management of digital tools such as content managers, social networks in the professional field, web platforms and brand management tools. This subject involves students mastering the knowledge previously acquired in relation to graphic design, fashion graphics and photography.

Case studies (Optional)

Knowledge of how to intervene in the context in which the artistic system develops: management of ideas and projects in the cultural context; production of artistic projects in public and personal institutions; management and mastery of websites and use of various digital platforms; use of general and cultural press and other print media to address various cultural ideas and actions.

Models and auxiliary disciplines (Optional)

Subject aimed at providing complex interdisciplinary research models and systems of integration and mutual information with auxiliary disciplines. The competences offered would be linked to the ability to relate and complement methods, procedures, resources and models from non-artistic fields and domains. This subject would be dedicated to the practical interconnection, planning and production of theory.

SECOND SEMESTER

External internships

Practical design placement: The student carries out the activity in a context related to the practice of a profession, for a specific period of time and performing the functions assigned and foreseen in the placement proposal.

Portfolio design

This subject of portfolio creation is aimed at strengthening the theoretical and practical content related to the rules, principles and elements of graphic design that are developed within the field of fashion. The final objective of this subject is to guide the student in the design and creation of portfolio projects and related applications (lookbook, brand design and management, on-line and audiovisual portfolio). The course will focus on the advanced mastery of digital tools (Photoshop, Illustrator, Acrobat Professional and InDesign) and the use of alternative and support programmes and resources for graphic editing, web/audiovisual design and the design of both printed and digital editorial products. The conceptual principles on which the basic development of the portfolio and applications is based will be reinforced, the direct and reciprocal relationship between theory and practice will be emphasised, and a final product finish will be required for all materials with optimum production, printing, binding, handling, etc. qualities. As well as the digital applications generated.

Master's Final Project

Development of a tutored project that must contain, demonstrate and evidence the assimilation of the contents taught during the Master’s Degree. This work allows students to demonstrate their degree of maturity when integrating the knowledge, skills and abilities acquired throughout their training process. The work will include the development of a project for the creation of a fashion collection that allows the integration of the acquired competences on which the degree is based, putting into practice your ability to search for information, analyse it, organise it and present it appropriately.

Entry profile

Candidates who are in possession of an official Spanish university degree or another degree issued by a higher education institution of the European Higher Education Area (EHEA) that authorises access to Master’s studies in the country of issue of the degree may be admitted to the Master’s degree.

Graduates from educational systems outside the EHEA may also be admitted without the need for official recognition of their degrees, subject to verification by the University that they accredit a level of education equivalent to the corresponding official Spanish university degrees and that the country of issue of the degree authorises access to postgraduate studies.

Access by this route will not imply, in any case, the homologation of the previous degree held by the interested party, nor its recognition for purposes other than that of studying for the Master’s degree.

Source

The master’s degree is aimed at university graduates (graduates and/or undergraduates) from the field of Humanities (Fine Arts, History of Art, etc.) or other related areas of knowledge, such as Scientific-Technical or Legal-Social (Architecture, Communication, Advertising, etc.).

University graduates in Fine Arts or Design, as well as in the two aforementioned areas of knowledge, will have priority over other applicants. However, the Academic Committee will consider applications from graduates in other fields who wish to enter the world of contemporary design in its theoretical and practical aspects or in the field of research.

Career opportunities

The profiles of graduates of the Master’s Degree in Fashion Design and Creative Management in relation to the professional profiles present in the current and future labour market are listed below:

Designers of women’s, men’s and children’s garments.
Pattern designers.
Designers of textile products, accessories, etc.
Stylists.
Creative Directors.
Art Directors.
Print developers.
Trend analysts.
Visual merchandisers.
Graphic designers.
Fashion graphic designers.
Product managers.
Fashion communication.
Designers for e-commerce.
Creators of digital fashion content.
Fashion research.
Fashion critic.

These professional profiles cover diverse areas within the fashion industry and reflect the employment and career development opportunities available to graduates of the master’s degree.

Pre-registration and enrolment

Type of training: Face-to-face

Number of places: 21

The application must be formalised on the website of the University of Vigo → self-enrolment and within the official dates established.

– Signed receipt of the application.

– Title and academic transcript of the degree that gives access (except students of the University of Vigo).

– Artistic and/or professional CV.

– Creative dossier of work or visual presentation of works and/or proposals related to some area of fashion: design, artistic creation, graphics and communication, critical texts, etc.

– Motivation letter.

Criteria for the assessment of merits

In the event that demand exceeds the number of places offered, the following merit assessment criteria will be established:

Title and academic record of the qualification presented for admission. The suitability of the degree and the overall average qualification will be assessed (50 %).
Creative dossier. Artistic and visual interest, creative capacity and relationship with the field of fashion will be assessed (20 %).
Artistic and/or professional CV. The career path presented will be assessed according to its suitability to the degree to which access is sought. (20 %)
Knowledge of foreign languages duly certified: English, Portuguese, etc. (10 %).

The Master’s Academic Committee will be responsible for the assessment of merits and the selection of students, after verification by the administrative units that the applications meet the access and admission requirements.

Welcome and orientation

After registration, new students will be invited to a welcome and orientation day. This day will consist of a presentation of the Master’s Degree by the Degree Coordinator and other members of the Academic Committee and teaching staff.

Students will be accompanied on a tour of the facilities, as well as being given an informative talk on the structure and operation of the Master’s, the services and infrastructures, the timetables and academic organisation, the presentation of the teaching staff and other organisational and logistical matters of interest.

Online Enrolment
→ Access to the pre-enrolment page
→ Access to the self-enrolment page
→ Consult the updated annual call for applications
→ Consult the list of admitted students